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12 Holiday Instagram Story Ideas for Your Business 

The holiday season is the perfect time for businesses to engage with their audience and spread some cheer on social media. Instagram Stories, with their ephemeral nature and interactive features, offer a fantastic platform to connect with your followers and enhance your brand’s holiday spirit. To help you make the most of the holidays on Instagram, here are 12 creative holiday Instagram Story ideas for your business. 

1. Countdown to the Holidays 

Kick off the holiday season with a countdown. Create a series of Instagram Stories leading up to the big day. Each day, reveal something special – it could be a product, a holiday tip, or an interesting fact. 

2. Festive Behind-the-Scenes 

Show your audience what’s happening behind the scenes during the holidays. Share snippets of your team decorating the office, preparing special holiday products, or getting into the holiday spirit. 

3. Gift Guides 

Create themed gift guides that feature your products. Offer recommendations for different types of recipients, such as “Gifts for Him,” “Gifts for Her,” or “Gifts for Kids.” This can help your audience with their holiday shopping. 

4. User-Generated Content (UGC) 

Encourage your followers to share photos of themselves using your products in holiday settings. Share these UGC posts in your Instagram Stories, giving credit to the creators and spreading the love. 

5. Holiday Polls and Quizzes 

Engage your audience with interactive content. Create polls and quizzes related to the holidays. Ask questions like “Real tree or artificial tree?” or “Favorite holiday movie?” This can be a fun way to interact with your followers. 

6. Special Offers and Discounts 

Share exclusive holiday promotions and discounts through Instagram Stories. Create a sense of urgency by letting your audience know that these deals are available for a limited time only. 

7. Festive Filters and Stickers 

Use Instagram’s festive filters and stickers to decorate your Stories. Add snowflakes, twinkling lights, or holiday-themed emojis to your content. These elements can make your Stories more engaging. 

8. Employee Highlights 

Give your audience a closer look at your team by highlighting employees in your Stories. Share their favorite holiday traditions, recipes, or memories. This adds a personal touch to your brand. 

9. Holiday Recipes and DIYs 

Share holiday recipes or do-it-yourself (DIY) tips related to your products or services. Whether it’s a festive cocktail recipe or a holiday craft, providing value to your followers can enhance your brand’s image. 

10. Customer Stories and Testimonials 

Share success stories and testimonials from your happy customers. Let them share how your product or service made their holidays better. This adds credibility to your brand. 

11. Virtual Events and Giveaways 

Host virtual events like webinars, live Q&A sessions, or holiday-themed contests. Promote these events in your Stories to boost participation and excitement. 

12. Express Gratitude 

Take a moment to express your gratitude to your audience for their support throughout the year. Wish them happy holidays and show appreciation for their loyalty. 

The holiday season presents a fantastic opportunity for businesses to connect with their audience on Instagram. By leveraging these 12 creative Instagram Story ideas, you can add a festive touch to your brand, engage your followers, and enhance your presence during this special time of year. Don’t forget to measure the impact of your holiday Stories and adjust your strategy based on what works best for your audience. Wishing you a joyful and successful holiday season on Instagram! 


Q1: How can I create festive filters and stickers for my Instagram Stories? 

A1: To create custom filters and stickers, you can work with a graphic designer or use Instagram’s Spark AR Studio for filter creation. Many apps also offer pre-made holiday filters and stickers. 

Q2: How can I measure the success of my holiday Instagram Stories? 

A2: Instagram provides insights into Story views, interactions, and reach. Analyze these metrics to gauge the effectiveness of your holiday Stories. 

Q3: Is it a good idea to run paid promotions for holiday Stories? 

A3: Running paid promotions for your holiday Stories can be a strategic move to reach a broader audience and boost engagement during the holiday season. 

Q4: Can I schedule Instagram Stories in advance for the holiday season? 

A4: Instagram’s native app does not allow Story scheduling. However, third-party tools like Buffer and Later offer scheduling options for Stories. 

Q5: How frequently should I post-holiday Stories? 

A5: The frequency of your Stories depends on your content strategy. It’s essential to maintain a balance to avoid overwhelming your audience. Typically, posting a few times a week is a good starting point. 

Q6: What kind of content works best for engaging holiday audiences on Instagram Stories? 

A6: Content that evokes emotions, offers value, and tells a story tends to perform well during the holidays. Holiday-themed content like gift guides and user-generated content is also popular. 

Q7: Should my holiday Stories be solely focused on promotions and sales? 

A7: While promotions are essential, it’s crucial to provide a mix of content. Include entertaining, informative, and user-engaging content in your holiday Stories to keep your audience interested. 

Q8: How can I make my holiday Stories stand out among the competition? 

A8: To stand out, focus on creative and visually appealing content. Interact with your audience through polls and quizzes, and use holiday-themed filters and stickers. 

Q9: What should I do if I make a mistake in a Story? 

A9: If you make a mistake, you can either edit the Story (if it’s a recent one) or post a follow-up Story to correct the error. Honesty and transparency are key. 

Q10: Is it important to have a posting schedule for holiday Stories? 

A10: Yes, having a consistent posting schedule for your holiday Stories can help you build anticipation and keep your audience engaged throughout the season. 

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